Back Tee Partners is a done-for-you email and SMS marketing agency built exclusively for golf courses. We turn the golfers you're already serving into a database you actually own — and a revenue channel that works without you lifting a finger.
Get a Free Marketing Gap AnalysisEvery Fish Fry Friday, every league night, every seasonal promo — that's a golfer walking back through your door. A reason to send an email. A chance to bring someone back who hasn't played in two years. But if there's no email system to capture them, no list to send to, and no campaign to deploy, every one of those moments evaporates. The golfer leaves. The opportunity goes with them.
We've audited hundreds of courses across the Midwest. The pattern is consistent: courses running strong operations with zero email infrastructure. The demand exists. The audience is engaged. The capture system just isn't there.
Every booking that goes through a third-party tee time platform is a booking you don't fully own. The golfer's data belongs to the platform. The relationship belongs to the platform. And every discounted Hot Deal you run trains your best customers to wait for a deal instead of booking direct at full price. You pay the platform fee. You lose the margin. And at the end of the season, the platform owns the database you spent all year building.
Most GMs know both of these problems exist. Very few have had a done-for-you solution that addresses both at once.
We take the golfers you're already serving — the ones who played last season, attended your events, ate at your restaurant, joined your leagues — and we build the marketing infrastructure to keep them engaged, bring them back, and convert them from occasional visitors into regulars who book direct.
Database segmentation, campaign strategy, email and SMS copywriting, deployment, and monthly reporting — all handled by us. You approve the strategy once at the start. After that, it runs. You run your course. We run your marketing.
Reactivation campaigns, lapsed golfer win-backs, seasonal pushes, and event-driven sends that turn your database into booked rounds at full price.
Last-minute tee time fills, weather-window alerts, and league reminders delivered directly to golfers' phones when timing matters most.
Rounds driven. Revenue recovered. Database growth. Plain-language numbers every month — no marketing jargon, no vanity metrics.
The four of us play 30-plus rounds a year at public and semi-private courses across the Midwest. We've been the golfer who got the Hot Deal email. We've been the golfer who never heard from a course again after a great round. We've eaten at your restaurant, played in your leagues, and watched courses we love leave money on the table season after season. We built Back Tee Partners because we understood the problem from the other side of the tee sheet.
We only work with golf courses — public, semi-private, and municipal operations that run their own show. That means we know your seasonality, your booking patterns, the programming you're running, and the platforms that are quietly eroding your margins. We've audited hundreds of Midwest courses to understand exactly where the gaps are. We know what a strong operation looks like. And we know what it costs when the marketing infrastructure isn't there to match.
Every client we take is a golf course. No retail, no restaurants, no other industries. We speak your language because we spend our weekends in your industry.
You've heard done-for-you before and been burned. We write it, we send it, we report on it. Your only job is approving the strategy at the start.
We've audited hundreds of Midwest courses before reaching out to any of them. We know what gaps look like, what strong operations look like, and what realistic results look like — not from a generic playbook, but from your market.
Before we talk about working together, we review your course's digital presence and put together a Marketing Gap Analysis specific to your operation. You'll know exactly where you stand before we ask you for anything.
We build your database segments, write your campaigns, and map out the full calendar. You review it, give the green light, and step back. We handle the rest — deployment, timing, and everything in between.
We walk you through what moved — rounds booked, golfers reactivated, database growth. Then we talk honestly about whether a longer-term relationship makes sense for both of us. No pressure. Just numbers.
Book a free 20-minute call. We'll show you exactly where your course's marketing gaps are, what golfers you're losing to inactivity, and what a reactivation campaign would look like for your specific operation.
Get a Free Marketing Gap AnalysisNo pitch. No obligation. Just a clear picture of where your marketing stands — specific to your course.
